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Liam Fenton

Senior Writer / Creative Director

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Xylem

Launch campaign for the water technology company’s sponsorship of Manchester City that used projection mapping to transform the City dressing room into a dystopian, yet worryingly plausible vision of the future.

City players, headed by star striker Sergio Agüero, witnessed the devastating impact of drought, flood and water contamination, dramatically brought to life around them.

Coupled with a content series in which the players introduced some of the water threats faced in their home cities, the work helped to raise awareness globally that water challenges are Closer Than You Think.

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