A multi-million pound campaign to dramatise the quality of materials, craftsmanship and care that go into a Sofology sofa.

In stark contrast to the shouty, discount-led category norms, its cinematic feel and sophisticated CGI depict the elements that grow from a single atom into the springs, cushioning and material that eventually combine beautifully to form the ultimate in comfort, to ‘make coming home feel special again’.

So successful were the original three TVCs, that we created two further spots for subsequent launches.