With Manchester averaging about 152 rainy days per year, challenges like lack of water may seem a world away. But the reality is that these and other water issues are closer than we think.

So to help water technology company Xylem raise awareness, we created Raining Champions – a limited-edition beer made with purified rainwater, collected from the roof of Man City’s Etihad Stadium.

The social, experiential and PR campaign introduced recycled water as one long-term, sustainable solution to water scarcity, getting fans to think differently about water challenges and solutions… while giving them a refreshing way to celebrate the team’s incredible success.

So popular has the activity been, that a similar project was in the pipeline across the Pond for fellow City Football Group club New York City FC, using purified water from the Hudson River to make an authentic Bronx brew.