Despite being one of the UK’s 10 biggest charities, awareness of Leonard Cheshire’s mission, or even its existence, is far smaller.

‘Possibility with disability’ aims to change that, the foundation of a campaign that heralds the charity’s most significant marketing activity in its 70-year history.

In it, the brand shares its passionate belief that there exists huge potential within the disabled community to play a greater role within society, for the good of everybody.

A TVC, OOH, digital and social campaign introduces different people as they struggle from being ‘disabled by the world’ - excluded and alienated - to enjoying more fulfilled lives as part of a fairer and more inclusive society, thanks in part to the great work Leonard Cheshire does.