Following our launch campaign to help searchers ‘Find cars without the Carfuffle’ , we introduced Smart Finger, the ‘face’ of our second multi-channel campaign for Motors.co.uk showcasing the car site’s suite of smart, innovative car buying search tools.

Spanning TV, OOH, digital and radio a series of Smart Finger characters all used the Motors.co.uk smart search tools to find the right car for them.

The campaign achieved unprecedented response rates, with more smart-fingered searchers than ever before getting their fingers out and searching at Motors.co.uk