In response to the coronavirus pandemic, we created a positive message of hope for Flight Centre.

The global film was a reminder to all that whilst the brand’s purpose to ‘open up the world’ was for now out of reach, better days lie ahead. And that our awesome people were here to help travellers dream and plan for them.

With no paid media behind it, the emotional film was watched and shared far and wide, achieving hundreds of thousands of organic views.

UPDATE: The video proved so popular globally, that six months later, with the world gradually starting to travel again, we made a follow up. A love note to the people and places we’ve all missed during lockdown, ‘Dear Travel’ aims to get the world looking forward to the adventures that await.