Oil Your Neck

Beavertown’s flagship Neck Oil was the name on everyone’s lips… and, fittingly, necks, during one of summer 2023’s hottest campaigns.

My idea for ‘Oil Your Neck’ sunscreen turned out to be the perfect accompaniment to a cold pint and sunny days in the beer garden.

Protecting over 10,000 necks, and turning plenty more.

Destination Planet Summer Passports

Meanwhile, our collector campaign promotion let drinkers collect stamps in their ‘Destination Summer Passport’ by enjoying pints of Neck Oil during different summer occasions.

Those who did earned themselves a cool, crisp exclusive Beavertown Planet Summer T-shirt.