Battersea’s recently opened development needed a launch campaign worthy of the London landmark’s iconic status.

The approach had to be versatile enough to work with any number of the development’s retail, dining and health & wellness sites, and any future launches, within a unifying concept that was immediately identifiable as Battersea.

Perhaps unsurprisingly the famous chimneys were our inspiration, but the creative completely reimagined them to announce each venue in its own unique way.