Oil Your Neck

Beavertown’s flagship Neck Oil was the name on everyone’s lips… and, fittingly, necks, during one of summer 2023’s hottest campaigns.

My idea for ‘Oil Your Neck’ sunscreen turned out to be the perfect accompaniment to a cold pint and sunny days in the beer garden.

Protecting over 10,000 necks, and turning plenty more.

Destination Planet Summer Passports

Meanwhile, our collector campaign promotion let drinkers collect stamps in their ‘Destination Summer Passport’ by enjoying pints of Neck Oil during different summer occasions.

Those who did earned themselves a cool, crisp exclusive Beavertown Planet Summer T-shirt.

An all-singing, all-dancing campaign for Funkin Cocktails that’s introducing the world to the miniature singing extraordinaire that is the Funkin Queen.

The pocket-sized queen will appear in living rooms, countertops and refrigerators to let the world know that even the smallest wins are worth celebrating with a delicious cocktail.

Expanding out across film, social, OOH, print and POS, the campaign is bringing some musical mayhem into people’s homes and turning summertime into Funkin Time.

To support their vision towards a smoke-free future, Phillip Morris needed a campaign to raise awareness that the main harm from cigarette smoking comes from the burning of tobacco and the smoke itself.

We wanted to deliver that news in a way that connected with smokers, and that felt more relatable and conversational than the classic PSA-style quit smoking ads that many have become desensitised to.

Our social and digital Know the Facts campaign is encouraging more and more smokers to make that connection and reconsider the less harmful, non-combustible alternatives that exist.

We Need To Talk About Burning, the film at the heart of the campaign, focuses on a normal guy in an everyday setting, using rhyme to highlight the fact that whilst everyone knows that burning is bad news, few make the same link when it comes to smoking and specifically the burning of the tobacco.

As well as leading the campaign creative development, I also directed the 90-second hero film.

Despite being one of the UK’s 10 biggest charities, awareness of Leonard Cheshire’s mission, or even its existence, is far smaller.

‘Possibility with disability’ aims to change that, the foundation of a campaign that heralds the charity’s most significant marketing activity in its 70-year history.

In it, the brand shares its passionate belief that there exists huge potential within the disabled community to play a greater role within society, for the good of everybody.

A TVC, OOH, digital and social campaign introduces different people as they struggle from being ‘disabled by the world’ - excluded and alienated - to enjoying more fulfilled lives as part of a fairer and more inclusive society, thanks in part to the great work Leonard Cheshire does.

In response to the coronavirus pandemic, we created a positive message of hope for Flight Centre.

The global film was a reminder to all that whilst the brand’s purpose to ‘open up the world’ was for now out of reach, better days lie ahead. And that our awesome people were here to help travellers dream and plan for them.

With no paid media behind it, the emotional film was watched and shared far and wide, achieving hundreds of thousands of organic views.

UPDATE: The video proved so popular globally, that six months later, with the world gradually starting to travel again, we made a follow up. A love note to the people and places we’ve all missed during lockdown, ‘Dear Travel’ aims to get the world looking forward to the adventures that await.

Launch campaign for the water technology company’s sponsorship of Manchester City that used projection mapping to transform the City dressing room into a dystopian, yet worryingly plausible vision of the future.

City players, headed by star striker Sergio Agüero, witnessed the devastating impact of drought, flood and water contamination, dramatically brought to life around them.

Coupled with a content series in which the players introduced some of the water threats faced in their home cities, the work helped to raise awareness globally that water challenges are Closer Than You Think.

With Manchester averaging about 152 rainy days per year, challenges like lack of water may seem a world away. But the reality is that these and other water issues are closer than we think.

So to help water technology company Xylem raise awareness, we created Raining Champions – a limited-edition beer made with purified rainwater, collected from the roof of Man City’s Etihad Stadium.

The social, experiential and PR campaign introduced recycled water as one long-term, sustainable solution to water scarcity, getting fans to think differently about water challenges and solutions… while giving them a refreshing way to celebrate the team’s incredible success.

So popular has the activity been, that a similar project was in the pipeline across the Pond for fellow City Football Group club New York City FC, using purified water from the Hudson River to make an authentic Bronx brew.

Flight Centre needed to challenge the understandable preconception that the brand exclusively sells flights. Our relaunch emphasised the Flight Centre difference: tailor-made service offered by travel experts, who take the stress out of every aspect of holiday planning. In short: All travel, No worries.

Mattel wanted parents to reconsider the classic animated series and toy brand’s relevance for today’s kids.

Around the new Thomas movie’s theme of discovery, we created The Wonder of ‘Why?’, a campaign to remind parents of the joy of seeing their kids discover the world, which they’ll miss when they grow up.

Our launch film and fun ‘First Discoveries’ social series encouraged parents to embrace, cherish and nurture this sense of wonder (no matter how insatiable), with Thomas as a trusted and valued ally on their journey.

Over 2.5 million older people in the UK have no one to turn to in times of need. And with an ageing population, the issue couldn’t be more urgent.

With that in mind, our We Are Here campaign for Age UK moved beyond the charity’s traditional loneliness message, instead focussing on the support offered by its advice line - helping donors to understand where their money goes, and raising more vital funds in the process.

Pitch-winning digital and social activation of The Grand Tour, making Amazon Prime’s flagship show even more unmissable.

Around the theme of ‘What could possibly go wrong?’, the massive global launch campaign included creative social takeovers and an interactive Take your own Grand Tour experience - as well as culturally relevant content, like GT Thanksgiving recipes, introducing Clarkson and friends to a US audience.

Battersea’s recently opened development needed a launch campaign worthy of the London landmark’s iconic status.

The approach had to be versatile enough to work with any number of the development’s retail, dining and health & wellness sites, and any future launches, within a unifying concept that was immediately identifiable as Battersea.

Perhaps unsurprisingly the famous chimneys were our inspiration, but the creative completely reimagined them to announce each venue in its own unique way.

With a mission to remind the nation of their love of dairy-related goodness, we created a series of spoof Public Service Announcement style films and posters, delivered by the spokesman of the ‘Department of Dairy Related Scrumptious Affairs’.

The online films and digital out of home activity beat targets, paving the way for us to bring the DDRSA back to spread their wholesome message to cinema goers and commuters in year two.

A multi-million pound campaign to dramatise the quality of materials, craftsmanship and care that go into a Sofology sofa.

In stark contrast to the shouty, discount-led category norms, its cinematic feel and sophisticated CGI depict the elements that grow from a single atom into the springs, cushioning and material that eventually combine beautifully to form the ultimate in comfort, to ‘make coming home feel special again’.

So successful were the original three TVCs, that we created two further spots for subsequent launches.

Despite taking huge strides in becoming a more progressive and inclusive brand, the FA was still perceived by many potential sponsors as stuck in the past, or put another way: ‘male, pale and stale’.

Others saw sports sponsorship as generic badging that offered limited value, and targeted too specific an audience.

Our ‘new rule book’ and accompanying film showed how much the FA has modernised its values and broadened its appeal, the incredible impact that was having on and off the pitch, and the unique opportunities and access that England’s lead sponsor could enjoy.

A campaign celebrating those who live for the thrill of reaching their goals, but who, as soon as they achieve one thing, can’t help but start thinking about what’s next. Something that’s been in Oakley’s DNA from its origins.

Scriptwriting for pitch-winning Lovehoney TVC, helping to convert the millions of adults across the nation considering buying sex toys.

Pick of the Week - Campaign 28/07/16

Creative Work of the Week - The Drum 08/08/16

A selection of 360° campaigns created for Panasonic's flagship TV range, in our mission to bring emotion and relevance to the brand's leading AV technologies. 

A selection of broadcast, print and digital campaigns from over 10 years working on Panasonic's LUMIX range of DSLR cameras.

Following our launch campaign to help searchers ‘Find cars without the Carfuffle’ , we introduced Smart Finger, the ‘face’ of our second multi-channel campaign for Motors.co.uk showcasing the car site’s suite of smart, innovative car buying search tools.

Spanning TV, OOH, digital and radio a series of Smart Finger characters all used the Motors.co.uk smart search tools to find the right car for them.

The campaign achieved unprecedented response rates, with more smart-fingered searchers than ever before getting their fingers out and searching at Motors.co.uk

A series of creatively recognised and commercially outstanding campaigns that moved the brand from its niche organic roots to a premium, taste focused positioning. Our work helped grow the brand from £4m to £48m annual sales.